I’ve been in comfort footwear for roughly 15 years. I was trained by my family who had built up the Mephisto brand from 1992. Once I took over I built upon a small network of top-level referring podiatrists. I continued to learn from them about what they were looking for from a podiatry footwear business. Sanders Lifestyle Footwear became one of London’s most important destination shops for podiatry footwear.
By sticking with a [few basic principles], the reputation of the London shop expanded to Osteopaths, surgeons, Spinal specialists and more podiatrists.By 2015 70% of my new business was medically referred both private and NHS. The vast majority were repeat customers happy to find a real specialist.
Podiatry fitting as an expert-led service.
The footwear buying consumer is now more isolated and adrift than ever before in modern human history. Assume your feet will change, and normal shoes don’t apply any more. Then assume the advice has all but disappeared. That’s where I step in (ahem).
I NEVER giving out medical advice.
I’ve always striven to be the best interface between you and a medical professional. Podiatry is a skill set and so is expert podiatry footwear. Keep them separate and beware establishments that blend the two. Don’t be fooled by standing on a ‘glorified I-Pad’, you’ll get an OK insole but its NOT podiatry!
Only sourcing the best comfort footwear
After many years, it becomes easier to distinguish the pretender brands from the truly well crafted. There are hundreds of brands that will stick bad science, or worse, masquerade as good podiatry footwear. My job is to insulate you from the shoddy, the badly conceived and the short-lived.
I have 4 strict quality and construction expectations from my footwear:
1. Hand-made: Doesn’t cost thousands but lasts 5-8 times longer on average.
2. Orthotic friendly: These shoes are built deeper, on purpose.
3. Rubber Soled: 95+% of all footwear is plastic
4. Three types of supportive : sole, inside edge and heel. All three things are needed but often left out of lesser footwear
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1 The Square, Petersfield, GU32 3HJ01730 268 711
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