Founded by former print journalist Alex Gorton, TAE Boutique (The Alex Edit) is an online boutique specialising in fashion, gifts and accessories for women. TAE’s collection includes beautiful cashmere accessories, costume jewellery, bags, scarves and clothing from Danish, French and British brands. New stock is always arriving to keep the collection fresh.
As a journalist (for publications including The Times, The FT, Evening Standard and Tatler, Alex spent much of her former career writing about trends, interviewing the odd celebrity, travelling and, more often than not, hunting out gorgeous, affordable items to write about. And this really is where the idea of TAE came from. Having been lucky enough to discover so many beautiful places and products through her job, she wanted to put together a curated edit of her favourite pieces on one fantastic website. None of us have the time to trawl through the shops anymore (unless it’s our job!) so she wanted to make it easy for women like me to find beautiful, often unique, items that make you happy, all in one place.
Not in conjunction with any other offer. The Mustcard terms and conditions apply.
Please contact TAE Boutique for their address.
"Just received my order and absolutely loved the personal card and packaging, the pink shiny envelope is fantastic and the quality of the jewellery first class. I would definitely recommend @thealexedit"Facebook review
"Ordered the reversible star tote in yellow. It arrived so quickly with a nice note from Alex. It's a gorgeous bag and I'm going to use it so much and the gorgeous sunny yellow will brighten up any day! Thank you. Will definitely shop here again."Facebook review
Just received my leopard print scarf, I love it, loved the handwritten note. Will definitely order from you again.Facebook review
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"It’s a brilliant idea for the local community and a great way to support local independent businesses. We love The Mustcard."Van Glue Beauty, Midhurst
"A fantastic opportunity for local businesses and customers alike! I use The Mustcard for both of my Fernhurst based businesses and we have a lot of very happy customers!"Banyan, Fernhurst
"Such a fantastic scheme. As a business we have an offer on with the Mustcard which has given us a platform to reach more local customers. But more than that I have been personally using my card to shop locally in Haslemere and Midhurst. Some of the discounts are brilliant. The best part for me is the fabulous write ups on local shops and pubs that I otherwise would not have known about! We have visited so many new places because of the Mustcard, it has opened up our local area. I love scrolling through the business listings and exploring all the new places! Supporting the local independents, what could be better than that! Thank you Mustcard."May and Grace Bridal, Haslemere
"I don't know how i lived before this card came about! The Value for money is unmatched! After 1-2 uses, you have made your money back and then you have the rest of the year to save? Um, yes please! It's not just the value for money. It's the inspiration. I find myself quite frequently going onto the website to find places for me an my girlfriend to visit! so yeah, its a no-brainer. Do yourself a favour and treat yourself to a Mustcard. The bigger this gets, the more we all benefit."Luke Cullis
"What an incredible opportunity for local people and businesses alike! We love the sense of community it bring to everyone."The Kings Arms, Fernhurst
“I’m looking forward to being able to try new places that offer a discount. A little change from the usual chains.”Narinder Kaur
"It's a no brainer! Tailor it to suit your business and it doesn't cost you a bean. We've already had business from it as a result."Woodie and Morris, Haslemere
In today’s fast changing world the things we value are shifting equally as fast. The move away from chain style shops and departments stores to online ordering for example. Within this the Independent shops have become the marker, not only for defining our towns, by giving them identity and individuality, but by increasing the sense of community. Supporting Independent small and family businesses keeps our towns alive. The Mustcard is a superb, affordable way for us to say ‘YES, we are in. YES we value and support our town’s individuality, it’s personality and it’s people’. The additional twist is that, in so doing, these amazing shops and their owners reward Mustcard Members with special discounts!! It’s a true win win!My Midhurst Life
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