Founded by former print journalist Alex Gorton, TAE Boutique (The Alex Edit) is an online boutique specialising in fashion, gifts and accessories for women. TAE’s collection includes beautiful cashmere accessories, costume jewellery, bags, scarves and clothing from Danish, French and British brands. New stock is always arriving to keep the collection fresh.
As a journalist (for publications including The Times, The FT, Evening Standard and Tatler, Alex spent much of her former career writing about trends, interviewing the odd celebrity, travelling and, more often than not, hunting out gorgeous, affordable items to write about. And this really is where the idea of TAE came from. Having been lucky enough to discover so many beautiful places and products through her job, she wanted to put together a curated edit of her favourite pieces on one fantastic website. None of us have the time to trawl through the shops anymore (unless it’s our job!) so she wanted to make it easy for women like me to find beautiful, often unique, items that make you happy, all in one place.
Not in conjunction with any other offer. The Mustcard terms and conditions apply.
Sailtops, Cox Green, Rudgwick, West Sussex, RH12 3DE
"Just received my order and absolutely loved the personal card and packaging, the pink shiny envelope is fantastic and the quality of the jewellery first class. I would definitely recommend @thealexedit"Facebook review
"Ordered the reversible star tote in yellow. It arrived so quickly with a nice note from Alex. It's a gorgeous bag and I'm going to use it so much and the gorgeous sunny yellow will brighten up any day! Thank you. Will definitely shop here again."Facebook review
Just received my leopard print scarf, I love it, loved the handwritten note. Will definitely order from you again.Facebook review
"What an incredible opportunity for local people and businesses alike! We love the sense of community it bring to everyone."The Kings Arms, Fernhurst
“I’m looking forward to being able to try new places that offer a discount. A little change from the usual chains.”Narinder Kaur
“We are a small business who now can have the chance to reach a similar audience as the larger corporations.”Maya Lapsley
“At last – a place i can find out what is going on, and all on one website.”Sasha Stupar
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