Explore Sussex at its best with The Mustcard. We have carefully curated a hand-picked collection of the most unique independent businesses in and around Sussex.


We are changing the way people discover local businesses and on a mission to bring back independent culture in Sussex. For far too long multi-national brands have had the edge due to deep pockets and the most outstanding independent hotel, unique cafe, hard-working producer, innovative maker can go unnoticed.


We have partnered with an abundance of the very best of shops, cafes and restaurants, as well as, a selection of other well-known local brands to provide you with a small perk for being a privilege member. And, it doesn’t stop there, you will find small offers from a handful of local entrepreneurs that provide goods and services directly from their homes.


We spend our time exploring every nook and cranny off Sussex to unearth, test and  showcase a carefully sourced collection of independent brands that you can trust. Devoted to shining a light on Sussex’s best-kept secrets and the creative minds behind these small brands.


Follow Lovely Little Sussex as we dive deep into the true Sussex countryside to give you the inside track on living your best life in Sussex. Home to rarefied shopping  experiences, boutique hotels, hidden cafes, unique supper clubs, and pretty corners of this wondrous part of the world.


With passion for everything and anything independent we are creating a unique visual Sussex story time – from food, fashion, and staying over to unforgettable experiences, local insights and behind-the-scenes interviews with the creative minds behind these phenomenal  independent brands.



Join W9 Maida Vale today and instantly save money within over 110 local independents!

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